03 - Designing the Experience
The design process began with defining the experience through mapping: we created a touchpoint map to define the service interaction, and the user journey map with a System UX Map -very similar to a service blueprint- to outline the stages, interactions, and multiple layers and actors involved.
Then, we created user flows and wireframes in Figma, focusing on a streamlined interface that would not overwhelm researchers. We proposed a dashboard where users could manage all their ongoing projects, with easy access to key functions like report drafting, visualizations, and collaborative features. The aim was to keep the interface simple and intuitive, while powerful enough to handle complex tasks like organizing research notes and generating reports.